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Chris Behrenbruch Seven Deadly Sins

Description: 
High quality business research has had tremendous impact on industry best practices for the better part of a century.

High quality business research has had tremendous impact on industry best practices for the better part of a century. Whether grounded in economics, organisational behaviour, applied psychology or law, academics have often brilliantly distilled the obvious stupidities of the business world into manageable bite-sized chunks. But times are changing.

Industry is now officially bored of retrospective analyses of commercial behaviour. In this presentation Chris will mirthfully explore new ways in which academic research goals and industry research needs might align, and what demands these needs might place on the B-School academic of the future.

iTunes Category: 
Economics
Author: 
RMIT University
Keywords: 
business, research, economics, organistation, behaviour, law, psychology, academia, academic