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Louis Fernandes - Impact of Social Media on International Student Recruitment

Description: 
Understanding to what extent social media influences the choice of university program.

My research seeks to understand how social media influences young adults’ decisions; which SMSs are better suited to marketing; and what type and style of interactions have the most impact on the student’s choice of university program.

The findings are applicable to any industry targeting this demographic.

Media File: 
iTunes Category: 
Marketing
Author: 
RMIT University
Keywords: 
louis fernandes, recruitment, social media, marketing, student, university, rmit