Navigation

Quo Vadis? Globally mobile consumers and their national affiliations

Description: 
Bernardo Figueiredo: Three Minute Project Presentation.

Drawing from extensive ethnographic fieldwork, this research develops a rich description of what it means to be a globally mobile consumer. This research provides theoretical insights into the behaviour of globally mobile consumers and discusses the managerial implications of better understanding the globalisation of markets and culture.

Media File: 
iTunes Category: 
Economics
Author: 
RMIT University
Keywords: 
globalisation, consumerism, consumer, mobile, management, markets, culture