Marketing - Part 2

Dr Marcus Powe runs a workshop session on Marketing

Dr Marcus Powe is RMIT’s Entrepreneur in Residence, and teaches Entrepreneurship, Strategy, Marketing and Business Planning. He has a long career in the industry specialising in the growth of industry, community and service organisations. He has worked with over 400 organisations in Australia, New Zealand and Singapore assisting them to create new strategic choices.
In this part of the Marketing workshop Marcus looks at Market Push/Pull, Market Mix, Customer Solutions, Customer Cost, Communications, Crossing the Chasm, Where’s Wally?, Research and Focus Groups.

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RMIT University
Business Plan Competition, Business Planning, Marcus Powe, Entrepreneur in Residence, Entrepreneurship, Marketing