Sharyn Smith, Founder and Chief Executive of Soup - Talking Business 2010 Ep 19a

A review of the week in business, with expert analysis and commentary

This week we speak with Sharyn Smith the founder and chief executive of Soup, Australia’s first word-of-mouth marketing company. She talks about the growing power of the consumer in the marketing space and their ability to influence retailers and manufacturers through a variety of media, not least the chat over the coffee cup. She has harnessed this medium and delivered it to companies working their way into this new, more individualized marketing strategy.

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Garry Barker and Leon Gettler
RMIT, Business, Economics, Sharyn Smith, Soup, word-of-mouth marketing