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Ian Campbell, managing director of GUD Holdings - Talking Business 2010 Ep 36a

Description: 
A review of the week in business, with expert analysis and commentary

Ian Campbell, managing director of Melbourne-based manufacturing conglomerate, GUD Holdings, talks to Leon and Garry about marketing, the consumer appliance business, retailers and their “philosophies” and why he does not always them either useful or profitable. And then there was his highly successful sponsorship through his Sunbeam kitchen appliances company of the TV blockbuster, Master Chef.

Media File: 
iTunes Category: 
*Business*
Author: 
Garry Barker and Leon Gettler
Keywords: 
Business, Economics, RMIT