Abigail Forsyth, Co-Founder and CEO of KeepCup - Talking Business 2011 Ep 26a

A review of the week in business, with expert analysis and commentary.

Abigail Forsyth is the co-founder and CEO of KeepCup, a Melbourne startup that has so far sold 800,000 of its “you-keep-it” plastic coffee mugs, and is busily expanding into overseas markets. Ms Forsyth, most of three young children, and her brother, started in business with BlueBag, a highly successful chain of CBD sandwich shops. That was sold about a year ago and KeepCup founded. She talks about the challenges of the business and her decision to keep all design and manufacturing in Australia, giving her several advantages over exporting the manufacturing to China at no real cost penalty.

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