Antonette Golikidis, Founder and CEO of Innoscents - Talking Business 2011 Ep 38a

A review of the week in business, with expert analysis and commentary.

Antonette Golikidis is the founder and chief executive of Innoscents, a young and successful startup company in Melbourne specialising in babycare products, many of which is has developed itself, were originally made by Antonette herself but are now produced on large scale. It is a story of how a good idea, good products and good staff have made a home-based company into a very successful business.

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