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Marketing

History of the Pixel

Description: 
Meet the designers behind RMIT University's distinctive pixel logo, and discover how the design has been shaped and modified over the years.
Media File: 
iTunes Category: 
Marketing
Author: 
RMIT University
Keywords: 
RMIT, brand, pixel, Stephen Banham, Peter Sorenson

Marketing - Part 4

Description: 
Dr Marcus Powe runs a workshop session on Marketing

Dr Marcus Powe is RMIT’s Entrepreneur in Residence, and teaches Entrepreneurship, Strategy, Marketing and Business Planning. He has a long career in the industry specialising in the growth of industry, community and service organisations. He has worked with over 400 organisations in Australia, New Zealand and Singapore assisting them to create new strategic choices.
In this part of the Marketing workshop Marcus discusses the Marketing Workshop summary and overview.

Media File: 
iTunes Category: 
*Business*
Author: 
RMIT University
Keywords: 
Business Plan Competition, Business Planning, Marcus Powe, Entrepreneur in Residence, Entrepreneurship, Marketing

Marketing - Part 3

Description: 
Dr Marcus Powe runs a workshop session on Marketing

Dr Marcus Powe is RMIT’s Entrepreneur in Residence, and teaches Entrepreneurship, Strategy, Marketing and Business Planning. He has a long career in the industry specialising in the growth of industry, community and service organisations. He has worked with over 400 organisations in Australia, New Zealand and Singapore assisting them to create new strategic choices.
In this part of the Marketing workshop Marcus looks at Communication Strategies, Segmenting the Market, Positioning, Marketing Channels, Industry Value Chain, Purchasing Challenges, The Competition.

Media File: 
iTunes Category: 
*Business*
Author: 
RMIT University
Keywords: 
Business Plan Competition, Business Planning, Marcus Powe, Entrepreneur in Residence, Entrepreneurship, Marketing

Marketing - Part 2

Description: 
Dr Marcus Powe runs a workshop session on Marketing

Dr Marcus Powe is RMIT’s Entrepreneur in Residence, and teaches Entrepreneurship, Strategy, Marketing and Business Planning. He has a long career in the industry specialising in the growth of industry, community and service organisations. He has worked with over 400 organisations in Australia, New Zealand and Singapore assisting them to create new strategic choices.
In this part of the Marketing workshop Marcus looks at Market Push/Pull, Market Mix, Customer Solutions, Customer Cost, Communications, Crossing the Chasm, Where’s Wally?, Research and Focus Groups.

Media File: 
iTunes Category: 
*Business*
Author: 
RMIT University
Keywords: 
Business Plan Competition, Business Planning, Marcus Powe, Entrepreneur in Residence, Entrepreneurship, Marketing

Marketing - Part 1

Description: 
Dr Marcus Powe runs a workshop session on Marketing

Dr Marcus Powe is RMIT’s Entrepreneur in Residence, and teaches Entrepreneurship, Strategy, Marketing and Business Planning. He has a long career in the industry specialising in the growth of industry, community and service organisations. He has worked with over 400 organisations in Australia, New Zealand and Singapore assisting them to create new strategic choices.
In this part of the Marketing workshop Marcus looks at Markets, Industry Factors, Trends, Entrepreneurs, Globalisation and Technology.

Media File: 
iTunes Category: 
*Business*
Author: 
RMIT University
Keywords: 
Business Plan Competition, Business Planning, Marcus Powe, Entrepreneur in Residence, Entrepreneurship, Marketing